After the Election, Fox News Widens Lead
Feb. 26th, 2009 01:58 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
merig00The first weeks of the Obama presidency were remarkably popular ones for the Fox News Channel.
Fox News ranked No. 3 among all cable networks in prime time for the month of February, according to Nielsen Media Research. The network averaged 2.4 million viewers in prime time, up 28 percent from the same month last year.
The February ratings, released this week, represented a stark widening of the gap between Fox News and the nation’s other cable news channels. At times last year, heightened interest in the presidential election placed Fox News and CNN in stiff competition for viewers, especially those viewers in the 25- to 54-year-old demographic. (The networks sell much of their advertising time using ratings for that demographic.) Also last year, the historically third-place MSNBC became more competitive than ever before.
Now, as the Nielsen ratings show, Fox is widening its lead. Among viewers ages 25 to 54, Fox averaged 328,000 viewers at any given time in February, up 24 percent from the same month in 2008. CNN averaged 225,000 viewers in that demographic, down 14 percent. MSNBC averaged 177,000 viewers, up 7 percent.
Last February, of course, was an active month of campaigning. CNN, in particular, saw its ratings spike when it hosted presidential primary debates. Now that the campaigning is over, some air is going out of the cable news balloon.
Still, cable news viewership overall is up. “Shows filtered through the strong points of view of their hosts are doing particularly well,” the Associated Press observes. “The O’Reilly Factor,” the highest-rated program on cable news, averaged 3.6 million viewers for the month, up 33 percent over the same month last year.
(If you’re wondering why we’re able to write about February ratings during the month of February, it’s because Nielsen counts months on a Sunday-to-Sunday basis. For Nielsen, February ended on Feb. 22.)
Fox News ranked No. 3 among all cable networks in prime time for the month of February, according to Nielsen Media Research. The network averaged 2.4 million viewers in prime time, up 28 percent from the same month last year.
The February ratings, released this week, represented a stark widening of the gap between Fox News and the nation’s other cable news channels. At times last year, heightened interest in the presidential election placed Fox News and CNN in stiff competition for viewers, especially those viewers in the 25- to 54-year-old demographic. (The networks sell much of their advertising time using ratings for that demographic.) Also last year, the historically third-place MSNBC became more competitive than ever before.
Now, as the Nielsen ratings show, Fox is widening its lead. Among viewers ages 25 to 54, Fox averaged 328,000 viewers at any given time in February, up 24 percent from the same month in 2008. CNN averaged 225,000 viewers in that demographic, down 14 percent. MSNBC averaged 177,000 viewers, up 7 percent.
Last February, of course, was an active month of campaigning. CNN, in particular, saw its ratings spike when it hosted presidential primary debates. Now that the campaigning is over, some air is going out of the cable news balloon.
Still, cable news viewership overall is up. “Shows filtered through the strong points of view of their hosts are doing particularly well,” the Associated Press observes. “The O’Reilly Factor,” the highest-rated program on cable news, averaged 3.6 million viewers for the month, up 33 percent over the same month last year.
(If you’re wondering why we’re able to write about February ratings during the month of February, it’s because Nielsen counts months on a Sunday-to-Sunday basis. For Nielsen, February ended on Feb. 22.)
The Nielsen version of February also marked the first full month for “Hannity,” the reformatted 9 p.m. program starring the conservative commentator Sean Hannity. “Hannity” averaged 2.8 million total viewers (up 38 percent compared to the same month last year, when “Hannity & Colmes” aired in the time slot) and 671,000 viewers in the demographic (up 34 percent).
©NYTimes
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no subject
Date: 2009-02-26 07:15 pm (UTC)no subject
Date: 2009-02-26 07:26 pm (UTC)вот тут неплохие посты (http://tvbythenumbers.com/category/ratings/top-news/cable-news) есть насчет рейтингов потому-что у самих Nielsen на сайте фиг что найдешь или я плохо искал
no subject
Date: 2009-02-26 07:37 pm (UTC)no subject
Date: 2009-02-26 07:39 pm (UTC)no subject
Date: 2009-02-26 07:41 pm (UTC)no subject
Date: 2009-02-26 07:42 pm (UTC)no subject
Date: 2009-02-26 07:44 pm (UTC)http://en.wikipedia.org/wiki/Nineteen_Eighty-Four#Political_geography
no subject
Date: 2009-02-26 07:46 pm (UTC)no subject
Date: 2009-02-26 07:48 pm (UTC)про строительство мельницы тоже не забудь
кстати ведь именно транспортная индустрия была сдана в Скотном Дворе
no subject
Date: 2009-02-26 07:52 pm (UTC)no subject
Date: 2009-02-26 07:45 pm (UTC)Дефицит это хорошо и don't hope for a quick change. ;)
no subject
Date: 2009-02-26 07:46 pm (UTC)